How the COVID-19 Pandemic has Shifted the Home Appliances Market

The impact of the COVID-19 pandemic on businesses in all sectors is nothing short of drastic. However, things may be looking up for retailers and manufacturers who scan consumer trends and adapt. Industry reports show that the pandemic has helped the sale of all kinds of kitchen appliances skyrocket, for example.

The Covid-19 Pandemic and Appliances

Many of the appliances that are flying off shelves are those designed for cooking and cleaning, along with those that allow consumers to lead a healthy lifestyle, practice social distancing, and stay motivated in their health journeys. During the onset of the pandemic, consumers stocked up on frozen foods, disinfectant cleaners and supplies, and toilet paper. Slowly, they turned their attention to appliances.

From water purifiers to all kinds of countertop appliances, sales have soared 8% for just the initial week that ended March 14th, data shared by the NPD Group shows. In addition, a report from Coresight Research revealed that 64.5% of people said they were avoiding coffee shops, bars, and restaurants lately – and no eating out equals more people in the kitchen.

And that means more sales of small kitchen appliances.

Consumer Behavior Shifts and Appliance Purchases

A report by Euromonitor shows some long-term and short-term implications that lockdowns have had on buying patterns. Consumers were forced to rethink their priorities, shift consumption, and adopt new habits. Various reports also show that consumers are shopping online more and more for appliances as they practice social distancing.

As for larger home appliances, such as refrigerators, stoves, dishwashers, dryers, and the like, the pandemic actually has influenced purchasing trends for some of those. For example, Do-It-Yourself projects have gained ground amidst stay-at-home orders, including decorating, cooking, sewing, and arts and crafts.

Large Appliances Aren’t Left Out of the Rush

Baking is reported to be one of the top kitchen hobbies that have increased – as was proven by a recent Nilsen report. In fact, the report showed that sales of yeast for baking were up 650% for the week that ended March 21, when compared to sales at the same time last year.

And where there’s more baking, there’s bound to be more appliances – and more appliance repairs.

The same can be said for the demand for refrigerators and freezers, which is a result of people buying in bulk and panic buying during the pandemic.

Absolute Appliances Repair

Whether you’ve just purchased a new appliance or you’ve still got your familiar, trusted old ones in your kitchen, be sure to call on Absolute Appliances Repair in San Francisco for any and all of your appliance repair needs. We serve all surrounding areas of the city too, including Larkspur, Novato, Mill Valley, San Rafael, and Marin County. Contact us today.